Wednesday, April 16, 2014

5 Ways to Make Content Thrive

RT@PNJMedia http://digitalmarketingremix.com/profiles/blog/show?id=6534158%3ABlogPost%3A15310 Measure performance, ask the right questions and develop hypotheses. Routine reviews of Tellabs’ website analytics, coupled with ongoing adjustments, helped grow traffic by 30% over 12 months.

Monday, April 14, 2014

NAA: ‘Print only’ still more than half of newspaper audience even as digital grows | Poynter.

RT@PNJMedia NAA: ‘Print only’ still more than half of newspaper audience even as digital grows | Poynter. 

A new analysis of the most recent newspaper audience reports suggests a surprising split in reading habits. Digital audience continues to grow. Mobile audience is growing quickly. Mobile-only audience, though much smaller, has grown to 7 million.

Thursday, April 10, 2014

Competition Cuts Google’s Lead in Mobile

RT@PNJMedia  Competition Cuts Google’s Lead in Mobile  When a media format grows at a rate of over 100% a year, ad industry professionals take notice. The mobile ad industry is enjoying phenomenal success and will likely increase another 75% in 2014. While many traditional media companies find it challenging to turn a profit in the mobile ad market, eMarketer analysts have found that a few key players account for most of the ad revenue in mobile.

Wednesday, April 9, 2014

Right workflow tools can reduce pain points in news organizations | Poynter.

RT@PNJMedia Right workflow tools can reduce pain points in news organizations | Poynter.  In the world of journalism, production workflow and process is not glorified. Nor should it be. But it should be respected. For all the talk about business models to save journalism, we talk very little about the tools that allow us to get the job done, let alone which ones are more efficient.

Right workflow tools can reduce pain points in news organizations | Poynter.

RT@PNJMedia Right workflow tools can reduce pain points in news organizations | Poynter.  In the world of journalism, production workflow and process is not glorified. Nor should it be. But it should be respected. For all the talk about business models to save journalism, we talk very little about the tools that allow us to get the job done, let alone which ones are more efficient.

Tuesday, April 8, 2014

Newspapers and Baseball: Two great American institutions evolving

RT@PNJMedia Newspapers and Baseball: Two great American institutions evolving

Five Best Practices For Achieving Social Media ROI from Get Social

RT@PNJMedia http://www.addthis.com/bookmark.php?v=250&username=businesswatchnetwork  From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it's not just the latest black hole for marketing dollars. A marketer's best course of action is managing social efforts to generate demonstrable return on investment. Let's look at five best practices to help you do just that...