Thursday, October 16, 2014

Local SMBs Seeking Social Media Management Help

RT@PNJMedia As
the digital transformation continues, traditional media organizations are
shifting to selling digital services to keep the revenue rolling in. Borrell
Associates, in its 2014 Digital Marketing Services report, points out that
local media companies have plenty of competition in this market.
Local SMBs Seeking Social Media Management Help

Tuesday, October 14, 2014

Monday, October 13, 2014

4 Ways to Boost Credibility with Your LinkedIn Profile

RT@PNJMedia 4 Ways to Boost Credibility with Your LinkedIn Profile.  What
does your LinkedIn profile say about you? If it shows prospective clients you
haven't a clue how to market yourself online, they won't take you seriously as
a digital expert. Here are 4 things you can do right now to improve your
LinkedIn profile.



Thursday, October 9, 2014

B2B Content Marketers Seek to Connect with 4 Audiences

RT@PNJMedia B2B Content Marketers Seek to Connect with 4 Audiences  B2B
businesses are continuing to emphasize content as a key marketing strategy.
Details in the 2015 Content Marketing Benchmarks report outline how these
enterprises are focusing on ways to deliver content more effectively and
measure ROI to improve efficiency in this area.





Thursday, September 25, 2014

How Newspapers Can Increase Political Ad Spend Share

RT@PNJMedia Political
advertisers are doing everything they can to encourage U. S. adults to vote
this fall. They'll be using a variety of media to get their message out to the
public. Writing for NetNewsCheck, Jim Conaghan notes that newspapers can grab a
share of this ad spending.
How Newspapers Can Increase Political Ad Spend Share

Tuesday, September 23, 2014

5 Stats on Marketing to Church Members

RT @PNJMedia Your
prayers have been answered! According to the latest AudienceSCAN report, 19.9%
of U.S. adults are members of a church or synagogue or religious organization.
Somewhat surprisingly, 19.8% of this audience is aged 55 to 64.  
5 Stats on Marketing to Church Members

Monday, September 22, 2014

Paid Social Media Campaigns Drive 25% Higher Conversion Rates

RT@PNJMedia Multi-touch
attribution has been in the news in a big way lately. As tech companies make it
possible to track consumer movement through the purchase funnel and their
touch-points with social media, marketers are learning which marketing
campaigns and formats are making a difference for the bottom line.
 Paid Social Media Campaigns Drive 25% Higher Conversion Rates