Thursday, March 26, 2015

68% of Media Sales Professionals See Health Care as Top 2015 Category

RT@PNJMedia 68% of Media Sales Professionals See Health Care as Top 2015 Category.  Earlier this month, our new white paper The State of
Media Sales 2015 pointed out that 68% of media sales professionals expect to
find their best opportunity in the health care category. The latest research
from BIA/Kelsey supports this finding and indicates the local health care
advertising market will be worth $10.9 billion this year.


Wednesday, March 25, 2015

Nielsen TV: Understanding the Online Advertising Landscape

RT@PNJMedia Nielsen TV: Understanding the Online Advertising Landscape  Planning and buying advertising is no easy feat these days, thanks to a rapidly changing media landscape and a shifting population base. And no discussion about advertising would be complete without factoring in the evolving online landscape, particularly as topics like programmatic and viewability dominate so many of today’s conversations.

Kantar Media: Mid-Size Marketers Increased Spending by 4.6%

RT@PNJMedia Kantar Media: Mid-Size Marketers Increased Spending by 4.6%.   Kantar Media data shows that the ad market grew only 0.7% last year. Analysts called this outcome disappointing, but there are several bright spots for media sellers in 2015.

Wednesday, March 18, 2015

Retailers Seek More Zip-Code Zoning for Circulars

@PNJMedia In
a recent Wall Street Journal article, Suzanne Kapner described how retailers
rely on printed newspaper circulars. 
Retailers Seek More Zip-Code Zoning for Circulars