Friday, September 19, 2014

Only 59% of Ad Impressions Reach the Targeted Audience

RT@PNJMedia Are
you trying to help your advertisers target female consumers between the ages of
35 and 54 in their online campaigns? If so, welcome to the club. Nielsen's
Online Campaign Ratings shows that there has been a five-fold increase in
online marketing campaigns to reach this demographic in the past year.  
Only 59% of Ad Impressions Reach the Targeted Audience

Thursday, September 18, 2014

Tailor Your Sales Strategy to Match How Prospects Are “Wired”

RT@PNJMedia Because
each prospect is different, you should be tailoring your sales approach to
every individual. Sean McPheat, in a post on his blog, explains that not
everyone is 'wired' the same, and as a salesperson, it's up to you to present
information to each prospect in a way that he or she will best comprehend
Tailor Your Sales Strategy to Match How Prospects Are “Wired”

Tuesday, September 16, 2014

Games are serious business at news organizations | Poynter.

RT@PNJMedia Later this month, Gannett plans to debut a page on USA Today’s website with 70 free-to-play games.The page will include brain training and arcade-style games, said John Geddes, the company’s first director of gaming, entertainment, and events.Games are serious business at news organizations | Poynter.

SMBs Want Your Mobile Services

RT@PNJMedia Constant
Contact asked SMB owners how they use mobile technology to grow their
businesses this summer. The company created a nice little infographic with
results that I’d like to share with you. The 540 business owners who responded
talked about how they use mobile daily in their business lives.
 SMBs Want Your Mobile Services

Thursday, September 11, 2014

Retargeting Improves Ad Effectiveness

RT@PNJMedia Do
you sell retargeting as part of your digital services portfolio? Retargeting
can move your clients’ customers deeper into the purchase funnel. Here are some
compelling stats to share with your clients and prospects.  
Retargeting Improves Ad Effectiveness

Guess Who’s Still Buying Print Ads?

RT@PNJMedia If
you're selling to middle-market retailers, you'll want to check out the GE
Capital report released this summer. These retailers, with an average of $225
million in annual revenue, are facing increased competition as they transition
to mobile commerce. And, reps who sell traditional print shouldn’t overlook
this market.  
Guess Who’s Still Buying Print Ads?

Friday, August 29, 2014

SMBs Poised to Increase E-commerce Revenue This Holiday Season

RT @PNJMedia The 2014 holiday season is closer than you think. If
you're working with SMBs, especially those that have an e-commerce division,
you'll want to start helping them design their ad campaigns now. Volusion
reports that online holiday sales will likely increase 9% this year but SMBs
will have to compete hard to get their share.  
SMBs Poised to Increase E-commerce Revenue This Holiday Season