Tuesday, August 19, 2014

Newspapers are still here and still making money

RT@PNJMedia Newspaper media is enjoying the largest audiences ever as well as continuing to play a unique and critical role in our communities, there is one fact that always tends to be obscured or outright ignored – newspapers are still making money and newspapers remain a good investment. Newspapers are still here and still making money

Friday, August 15, 2014

Social Media Ad Spending to Rise to $11 billion by 2017

RT@PNJMedia Social media site operators can plan to score
about $11 billion in annual ad spending by 2017. In a new release, Mintel notes
that as more consumers use social sites, they're acknowledging that they also
notice the ads, including native ads. This means marketers need some advice on
how to allocate their social media ad spend.  
Social Media Ad Spending to Rise to $11 billion by 2017

Thursday, August 14, 2014

Digital Coupons Boost In-the-Moment Sales

RT@PNJMedia Consumers
are buying more items online and they are extending their purchases beyond the
usual favorites of consumer electronics, books, flowers and gifts. But, the
competition for digital customers can be intimidating, especially for small
local businesses. Forrester's new study, the State of Digital Coupons, which
was commissioned by RetailMeNot, shows that offering online coupons and
discount codes can help retailers boost sales.
 Digital Coupons Boost In-the-Moment Sales

Wednesday, August 13, 2014

Consumers Responding to Mobile Targeting

RT @PNJMedia Marketers are spending more on mobile this
year, but you may have clients that are still afraid to take the plunge.
There's been plenty of discussion about the relevancy and visibility of mobile
ads which could cause marketers to stay away from the format. But, the new
Mobile Path to Purchase report, the 3rd annual study published by xAd and
Telmetrics, may change the minds of some of the doubters.
Consumers Responding to Mobile Targeting

Tuesday, August 12, 2014

New Pinterest Message Feature Presents Opportunity for Engagement

RT@PNJMedia Pinterest
now offers messaging: What does this mean for your digital ad clients? Plenty,
according to Yuyu Chen, who discussed the new feature in an article for ClickZ.
Previously, when users received a pin from a fellow user, there was no option
to respond. Now, users can converse via a messaging platform, offering both
internal and external opportunities for brands.
 New Pinterest Message Feature Presents Opportunity for Engagement

Monday, August 11, 2014

Tennessean-style changes coming to four other Gannett newsrooms | Poynter.

RT@PNJ Media The Tennessean isn’t the only Gannett newspaper embarking on “a newsroom of the future” with fewer managers, more nimble reporters and a smaller overall staff in the 24 hours after the company announced it was spinning off its publishing businessTennessean-style changes coming to four other Gannett newsrooms | Poynter.

Wednesday, August 6, 2014

Three Emerging Content Marketing Trends

RT @PNJMedia As
with many a burgeoning trend in the media business that grows quietly before
bursting onto the scene, content marketing finally may have arrived in the
wider world's consciousness. Bill Momary looks at the advertising genre, which
includes the popular term native ads, that has been growing steadily inside and
outside of traditional media.  
Three Emerging Content Marketing Trends