Tuesday, July 15, 2014

Type of Content Shared Varies By Social Network, Study Says

RT@PNJMedia Type of Content Shared Varies By Social Network, Study Says  Consumers
share a variety of information on social networks, but certain social networks
experience higher shares of specific categories of content. Digital marketers
interested in making the most of their social marketing strategy should be
aware of which network would be the most lucrative channel.





Saturday, July 12, 2014

Marketers Say Digital Fails as a Branding Vehicle

RT@PNJMedia Marketers Say Digital Fails as a Branding Vehicle.  Last
month, I highlighted a MediaBix study conducted by Millward Brown. In that
post, I discussed the concerns marketers have about programmatic ad buys and
brand damage. The study contained another important component - one that
centered on marketers' feelings about how digital is failing as a branding
format.


Thursday, July 3, 2014

SMBs Seeking Partners, ROI Accountability When Buying Ads

RT @PNJMedia SMBs Seeking Partners, ROI Accountability When Buying Ads.  Do
you ever wish you had a crystal ball so you could predict exactly what your
client is looking for? Michelle Krans, senior vice president/strategy and
development at Gannett, is giving you the next best thing in her post on the
INMA site. Gannett surveyed 1,000 decision-makers at small and medium-sized
businesses (SMBs) to discover how they could provide better service. The
findings are all about customer service and echo the statements made by SMBs
that participated in the 2014 Small Business Marketing Forecast published by
Ad-ology Research earlier this year.


Monday, June 30, 2014

Newspaper offers neighborly advice about its Neighborhoods site

RT@PNJMedia Newspaper offers neighborly advice about its Neighborhoods site  The Columbia Daily Tribune is welcoming other newspapers to its data-mapping world.  The Tribune, based in Columbia, Missouri, aims to share its expertise about OpenBlock software, which it uses for its Neighborhoods site, with other newspapers. The free hyperlocal news site aggregates data from public and private sources and puts it on a map.

Friday, June 27, 2014

Pivotal Research Projects Solid Ad Industry Increase for 2014

RT@PNJMedia Pivotal Research Projects Solid Ad Industry Increase for 2014.  The
1st quarter ad spending results are rolling in and the news is better than
expected. Kantar Media reported earlier this week that they measured a 5.7%
increase and linked the growth to several factors. The firm's numbers include
political campaigns that are beginning to heat up and advertisers' eagerness to
run messages during the Olympics. Earlier this month, Brian Wieser, Pivotal
Research, also revised his initial ad spending projections for 2014. Wieser's
figures suggest that Q1 spending came in with a 4.4% increase over last year,
not including politics or the Olympics.





Wednesday, June 25, 2014

Consumers Turning to Digital and Social News

RT@PNJMedia Consumers Turning to Digital and Social News The
digital reach of U.S. news organizations continues to grow and with it, so does
the opportunity for marketers to touch consumers through these channels. The
audience for news consumption through mobile devices is one to watch according
to the Digital News Report for 2014, published by the Reuters Institute for the
Study of Journalism. In addition, news organizations must keep their eyes on
the digital pure plays to remain competitive for ad money and reader attention.


Tuesday, June 24, 2014

What the newspaper trends of 2014 mean for the industry’s future

RT@PNJMedia What the newspaper trends of 2014 mean for the industry’s future  The newspaper industry has transformed in a way that we could not have imagined just a decade ago.  Across the globe, there is a renewed energy to innovate, strategize, and meet these growing opportunities and challenges. That was the theme of the World Newspapers Congress, which I had the pleasure of speaking earlier this month, and it rings very true for our industry in America.