Thursday, September 25, 2014

How Newspapers Can Increase Political Ad Spend Share

RT@PNJMedia Political
advertisers are doing everything they can to encourage U. S. adults to vote
this fall. They'll be using a variety of media to get their message out to the
public. Writing for NetNewsCheck, Jim Conaghan notes that newspapers can grab a
share of this ad spending.
How Newspapers Can Increase Political Ad Spend Share

Tuesday, September 23, 2014

5 Stats on Marketing to Church Members

RT @PNJMedia Your
prayers have been answered! According to the latest AudienceSCAN report, 19.9%
of U.S. adults are members of a church or synagogue or religious organization.
Somewhat surprisingly, 19.8% of this audience is aged 55 to 64.  
5 Stats on Marketing to Church Members

Monday, September 22, 2014

Paid Social Media Campaigns Drive 25% Higher Conversion Rates

RT@PNJMedia Multi-touch
attribution has been in the news in a big way lately. As tech companies make it
possible to track consumer movement through the purchase funnel and their
touch-points with social media, marketers are learning which marketing
campaigns and formats are making a difference for the bottom line.
 Paid Social Media Campaigns Drive 25% Higher Conversion Rates

Friday, September 19, 2014

Only 59% of Ad Impressions Reach the Targeted Audience

RT@PNJMedia Are
you trying to help your advertisers target female consumers between the ages of
35 and 54 in their online campaigns? If so, welcome to the club. Nielsen's
Online Campaign Ratings shows that there has been a five-fold increase in
online marketing campaigns to reach this demographic in the past year.  
Only 59% of Ad Impressions Reach the Targeted Audience

Thursday, September 18, 2014

Tailor Your Sales Strategy to Match How Prospects Are “Wired”

RT@PNJMedia Because
each prospect is different, you should be tailoring your sales approach to
every individual. Sean McPheat, in a post on his blog, explains that not
everyone is 'wired' the same, and as a salesperson, it's up to you to present
information to each prospect in a way that he or she will best comprehend
Tailor Your Sales Strategy to Match How Prospects Are “Wired”

Tuesday, September 16, 2014

Games are serious business at news organizations | Poynter.

RT@PNJMedia Later this month, Gannett plans to debut a page on USA Today’s website with 70 free-to-play games.The page will include brain training and arcade-style games, said John Geddes, the company’s first director of gaming, entertainment, and events.Games are serious business at news organizations | Poynter.

SMBs Want Your Mobile Services

RT@PNJMedia Constant
Contact asked SMB owners how they use mobile technology to grow their
businesses this summer. The company created a nice little infographic with
results that I’d like to share with you. The 540 business owners who responded
talked about how they use mobile daily in their business lives.
 SMBs Want Your Mobile Services