Wednesday, December 17, 2014

Thursday, December 4, 2014

4 Stats to Measure Your Traditional Media Business Transformation

RT@PNJMedia It's not too late to stop the slide in revenue if
you're a traditional media company. What is necessary is to transform your
business model.
4 Stats to Measure Your Traditional Media Business Transformation

Tuesday, December 2, 2014

5 Facts on Local Newspaper Readers

RT@PNJMedia Everyone likes to see someone they know in
the newspaper, right? That's probably why, according to the latest AudienceSCAN
report, 49.3% of U.S. adults enjoy reading their local daily or Sunday
newspaper in print, online or on a touchscreen tablet.  
5 Facts on Local Newspaper Readers

Retailers are Maximizing the Power of Mobile this Holiday Season

@PNJMedia.This year’s holiday period will have a remarkably different feel to it for both retailers and consumers as new technology comes to the forefront as never before. Mobile devices and shopping apps are consuming marketers’ plans to drive holiday sales this season. Beacons, GPS, Visual Search, Image Recognition and Snapchat are all new tactics retailers will employ to test and see if they can increase their share of the $616.9 billion in expected holiday sales this year, according to the National Retail Federation.  Retailers are Maximizing the Power of Mobile this Holiday Season

Wednesday, November 26, 2014

Radio Industry Reports 12% Digital Growth

RT@PNJMedia The Q3 report from the Radio Advertising Bureau came
out late last week and touts total revenue of $4.565 billion. Digital and
off-air, while a small part of the industry, continued their strong sales
increases.  
Radio Industry Reports 12% Digital Growth

Tuesday, November 25, 2014

Helpful Holiday Shopping Stats to Share With Digital Clients

RT@PNJMedia There
are only a couple of more days until Black Friday, the unofficial kick-off to
the holiday shopping season. Because no one knows for sure just how and what
consumers will buy, your digital clients may simply be guessing how they can
best reach shoppers.
Helpful Holiday Shopping Stats to Share With Digital Clients

Mobile and Young Women Push Newspaper Digital Audience to New Heights

The digital audience delivered by U.S. newspaper media reached another peak in October 2014 at 166 million unique adult visitors, a 17% increase from October a year ago.  Mobile and Young Women Push Newspaper Digital Audience to New Heights