Friday, August 29, 2014

SMBs Poised to Increase E-commerce Revenue This Holiday Season

RT @PNJMedia The 2014 holiday season is closer than you think. If
you're working with SMBs, especially those that have an e-commerce division,
you'll want to start helping them design their ad campaigns now. Volusion
reports that online holiday sales will likely increase 9% this year but SMBs
will have to compete hard to get their share.  
SMBs Poised to Increase E-commerce Revenue This Holiday Season

Saturday, August 23, 2014

Digital Marketing Makeover Tops CMO List for 2015

RT@PNJMedia Earlier this week, I highlighted a Korn Ferry
study that highlighted frustration in the CMO profession. While the CMO office
sees plenty of turnover, some CMOs and marketing professionals are taking stock
of what they've accomplished in the past year. They're also setting goals and
spending plans for next year according to the recently-released CMO Council
State of Marketing report and some of these plans could spell opportunity for
media sales reps.
Digital Marketing Makeover Tops CMO List for 2015

What SMB Owners Want from Their Advertising

RT@PNJMedia What
do local advertisers want from their advertising? My interview with a business
owner offers insights into his media-buying decisions and what qualities he
looks for in a media sales rep.
What SMB Owners Want from Their Advertising

Tuesday, August 19, 2014

Newspapers are still here and still making money

RT@PNJMedia Newspaper media is enjoying the largest audiences ever as well as continuing to play a unique and critical role in our communities, there is one fact that always tends to be obscured or outright ignored – newspapers are still making money and newspapers remain a good investment. Newspapers are still here and still making money

Friday, August 15, 2014

Social Media Ad Spending to Rise to $11 billion by 2017

RT@PNJMedia Social media site operators can plan to score
about $11 billion in annual ad spending by 2017. In a new release, Mintel notes
that as more consumers use social sites, they're acknowledging that they also
notice the ads, including native ads. This means marketers need some advice on
how to allocate their social media ad spend.  
Social Media Ad Spending to Rise to $11 billion by 2017

Thursday, August 14, 2014

Digital Coupons Boost In-the-Moment Sales

RT@PNJMedia Consumers
are buying more items online and they are extending their purchases beyond the
usual favorites of consumer electronics, books, flowers and gifts. But, the
competition for digital customers can be intimidating, especially for small
local businesses. Forrester's new study, the State of Digital Coupons, which
was commissioned by RetailMeNot, shows that offering online coupons and
discount codes can help retailers boost sales.
 Digital Coupons Boost In-the-Moment Sales

Wednesday, August 13, 2014

Consumers Responding to Mobile Targeting

RT @PNJMedia Marketers are spending more on mobile this
year, but you may have clients that are still afraid to take the plunge.
There's been plenty of discussion about the relevancy and visibility of mobile
ads which could cause marketers to stay away from the format. But, the new
Mobile Path to Purchase report, the 3rd annual study published by xAd and
Telmetrics, may change the minds of some of the doubters.
Consumers Responding to Mobile Targeting